The short answer, for those short on time: It's a serious product and it's cheap, but the price you see in the window is not what you pay. The €2.99 per month only exists if you pay forty-eight months in advance, which is €143.52 net at once, and upon renewal it becomes €9.99 per month. Below is the complete price list with the renewal price next to the promotional price, the real cost over two years, what we found testing their website generator, and the things they do well, which are several.
We are writing this page as a competitor, so we have a vested interest, and that needs to be stated upfront. That's why every figure below has a date and a source, and there's an entire section on cases where their option is the right choice.
In our test on July 29, 2026, the generated site ran with a PageSpeed score around 96 without us touching anything, with HTTPS active from the start. The code is exported to a zip archive, so you are not tied to the platform. It's more than what we offer on this point, and we're saying it.
The €2.99 per month for the Premium plan is not an installment: it's the total for forty-eight months divided by forty-eight. To get it, you pay the full amount upfront. The renewal price, which is what you'll actually pay from the fifth year, is €9.99 per month: more than triple.
There isn't a plan on Hostinger's Italian website where someone builds the site for you: there's the editor, there's WordPress, and there's Horizons, which generates the first version based on a description. Text, photos, corrections, and updates are still your responsibility, and on the generator, every request uses up a message, even if the response isn’t what you wanted.
The figures come from Hostinger's Italian pricing pages, read on July 30, 2026. They are net of VAT: the pricing page itself states this at the bottom with the phrase "Prices are shown without VAT." With Italian VAT at 22 percent, each amount must be multiplied by 1.22, so the first payment for the Premium plan goes from €143.52 to €175.09.
The website builder is not a separate product; it is included in the hosting plans, and the same offers appear on both the pricing page and the website builder page. The contract term shown on the page is forty-eight months.
| Piano | Price shown | Paid immediately | Full price reference | At renewal |
|---|---|---|---|---|
| Premium | €2.99/month | 143,52 € | 575.52 € for 48 months | €9.99/month |
| Unlimited | 3.99 €/month | 191,52 € | €911.52 per 48 months | €16.99/month |
| Cloud Startup | €7.99/month | 383,52 € | €1,247.52 for 48 months | 23.99 €/month |
| Cloud Professional | €14.99/month | unpublished | unpublished | unpublished |
| Cloud Enterprise | €29.99/month | unpublished | unpublished | unpublished |
Net imports. The "paid upfront" column is the monthly price multiplied by forty-eight months, which is the condition for obtaining it. Where you read "not published" it is not our reticence: on the two largest cloud plans the page shows the monthly price and not the total or the renewal.
It's the product that's talked about the most, and the one that a local business owner encounters first in advertising. Here the contractual term shown is twelve months, and the quantity that counts is not the disk space: it's the messages with which the site is built and corrected.
| Piano | AI messages per month | Price shown | Total twelve months | Full price reference | At renewal |
|---|---|---|---|---|---|
| Free | 5 | 0 € | 0 € | Not applicable | 0 € |
| Explorer | 30 | €6.99/month | 83,88 € | 119.88 € per 12 months | €6.99/month |
| Appetizer | 70 | €13.99/month | 167,88 € | 239.88 € for 12 months | €13.99/month |
| Hobbyist | 200 | €39.99/month | 479,88 € | €671.88 per 12 months | €39.99/month |
Net imports. On Horizons, there's one thing that must be acknowledged: The renewal price is the same as the promotional price.. Explorer remains €6.99 per month even after the first year, and it's the only Hostinger product line we've identified where the renewal price doesn't increase. The Free plan is permanent, offering five messages per month without requiring a credit card: you can try website generation at no cost.
The domain is included for twelve months with the annual plans, then you pay. The first year a .it costs €5.99 net, and next to it the page shows €15.99 crossed out. Be careful how that figure is read: The domain renewal price is not published., the page generically refers to standard renewal rates. The €15.99 is a crossed-out price, not a stated price, and that's why we use it later when mentioning it. The .com for €0.01 for the first year requires a three-year contract, and its crossed-out price is €16.99.
The mailboxes are included in the hosting plans, but with a time limit: the pricing page states that they are free for one year. How much they cost from the second year is not published on the pricing page. The email product sold separately starts at €0.39 per month for a 5 GB mailbox and renews at €1.59, the 20 GB mailbox renews at €2.79, and the 50 GB one at €3.99: these are the closest figures available, and we use them as a stated approximation.
It's not incorrect and it's not hidden: the page states it. However, it's information that completely changes the meaning of the price, and it's written in a place where no one reads it.
The price list states that all plans require upfront payment and that the monthly fee is the total plan price divided by the number of months. Therefore, €2.99 per month means forty-eight months, and a net €143.52 paid at once, which with 22 percent VAT amounts to €175.09.
Once the period ends, the Premium plan renews at €9.99 per month net. This isn't a hidden surprise; it's written on the price list next to the promotional price, which not all providers do. But the number is what counts, because that's what you pay for the entire time the site remains online.
Those who do not want to commit for four years will not find the price for the twelve or twenty-four month term on the page content: you'll find it at checkout. The only item on the price list where a twenty-four month term appears with an explicit price is in the section for agencies, where a plan starts at €25 per month and renews at €49.
There is a third figure to know, and that is the full reference price: €575.52 for forty-eight months of Premium. It's neither the promotional price nor the renewal price, which for forty-eight months would be a different figure. It's an anchor: it serves to make the discount perceived. It's worth knowing because it's the figure that makes comparing it to any alternative more favorable than it actually is.
The useful question to ask any provider, including Hostinger, is just one: What is the cost of renewal, and what is the minimum commitment?. On Hostinger the reply is published, and this is in their favor.
Two years and not one, because the comparison says nothing about the first year: it's the year when the domain and mailbox are free. Scenario: local business, showcase website, custom .it domain, one email box on the domain. Premium plan, which is the cheapest configuration that meets all three needs.
| Voice | How is it calculated | Net |
|---|---|---|
| Hosting with website builder, 24 months | €2.99 a month for 24 | 71,76 € |
| .it domain, first year | included in the annual plan | 0,00 € |
| .it domain, second year | unpublished renewal: here the struck-through price of €15.99 is used, declaring it | 15,99 € |
| Mailbox, first year | included in the plan, free for twelve months | 0,00 € |
| Mailbox, second year | price from the second year not published: here the renewal rate of the 5 GB email plan is used, €1.59 per month for twelve months | 19,08 € |
| Total 24 months | sum of the items above | 106,83 € |
| The same total with 22% VAT | 106.83 € per 1.22 | 130,33 € |
€106.83 net over two years: on this item Hostinger costs much less than us, and we are not trying to make it look otherwise. We cost €780 net over the same two years with the launch promotion, €870 at full price. Those looking for the cheapest way to be online have found a valid answer, and at that point the useful part of this page is the table above, not our offer.
Two warnings about the total, because a bill without warnings is not a bill. The first one: At month twenty-five the contract is not finished. The price of €2.99 per month applies for forty-eight months, so the months from the twenty-fifth to the forty-eighth cost an additional €71.76 net, and from month forty-nine the renewal is at €9.99 per month. The second one: two of the five items are not published prices. Hostinger does not publish the domain renewal and mailbox cost from the second year onwards, so we used the crossed-out domain price and the rate for the email product sold separately, stating this in the table. If you prefer an account without assumptions, the verifiable total is the hosting fee: €71.76 net for twenty-four months.
If you look at Horizons instead, the fee for the Explorer plan is €83.88 net per year and does not change upon renewal: two years therefore come to €167.76 net, which is our calculation and not a figure seen at checkout. Here too, the domain and mailbox are free only for the first year and their renewal cost is not published.
We opened Horizons and asked for the website of a beauty salon specializing in massages, manicures, and nails, based in Trieste. We gave the exact same request, word for word, to a second generator, in order to compare them.
The first thing Horizons shows is not a site: it is a generated image that looks like a website. The business name was made up, "Bellezza & Relax", and inside there was a customer review with a synthetic name and face. You can tell the difference from the texts, because in the image the words were distorted: "Preneta Ora" instead of "Book now", "Relaxing Massages", "Nail Reconstruction", "See All Prices". These are the typical errors of a model that draws letters instead of writing words.
To get to the real site, you have to pay first. This is the point of the test, and it is a fact, not a judgment: what you see before paying is not the product. It is a promotional rendering built on your description. If taken as a faithful preview, you are deciding on something that does not exist yet.
After payment, it must be said, the product changes nature and works: real site, active HTTPS, high performance, exportable code. On the content that ends up inside the generated sites, which is a different and more delicate issue, we have written a separate page: How much does a website built with AI really cost?.
This section does not come from our test, but from independent reviews published by those who have used Horizons for work. We have not verified them ourselves, and we state this because it is the difference between data and a report: take them as things to check, not as facts ascertained by us.
The message count does not distinguish between successful and failed attempts. Those who already know how to craft a prompt consume very few; those who go by trial and error run through the thirty messages of the Explorer plan and buy an additional pack. It is the most frequent complaint, and it is consistent with how the product works.
In the tests reported by independent reviewers, the connection to Supabase, which is an external database, failed. This mainly concerns those who want to build an application rather than a showcase website, but it is useful to know beforehand because it is one of the things the product promises.
Always based on independent reviews: the articles produced by the generator lacked the H1 tag, which is the main title that search engines use to understand what the page is about. It's fixable, if you know where to look. If you don't know, you don't even notice.
A page where the competitor gets everything wrong is not credible and would not even be legal as comparative advertising. These claims are verified, and some are things that we do not do today.
Not everyone needs what we do, and pretending otherwise is immediately obvious. The two columns describe two different people, not a better product and a worse one.
| Over 24 months | Hostinger Premium | Solucom |
|---|---|---|
| Net cost | €106.83, of which two items are unpublished and assumed by us | €780 with the launch promotion, €870 list price |
| VAT Base | Net amount, as stated in the footnote. With VAT at 22%, the total is €130.33 | net, VAT included: the service is reserved for VAT number holders |
| Commitment | 48 months paid upfront to get that price | annual or monthly, cancellation by email with 30 days notice for the annual and 7 for the monthly |
| Who is building the website | you, alone or in messages with AI | We, and you see it finished before paying. |
| After publication | stays as it is, unless you go back there | automatic monthly updates from your Google data, plus six modifications per year made by us |
| Code export | yes, complete zip archive | No. But the domain is registered in your name and you take it with you. |
The comparison is on net values for both columns, and it is over twenty-four months and not the first year: on the first year alone, any price list with a free domain and email wins, and it means nothing. Our price includes a €90 setup fee, waived by the launch promotion on the annual plan. On the monthly plan, it is €39 per month plus a €90 activation fee.
On the hosting plans detected on July 30, 2026: Premium renews at €9.99 per month net, Unlimited at €16.99, Cloud Startup at €23.99. On the two largest cloud plans, the renewal price is not published. On Horizons, the renewal coincides with the promotional price, so Explorer remains at €6.99 per month. The domain renewal price and the cost of email accounts from the second year onwards are not published.
Because it is not an installment. The pricing page states that all plans require advance payment and that the monthly rate is the total of the plan divided by the number of months. The €2.99 per month Premium plan is therefore a forty-eight-month commitment and an immediate payment of €143.52 net, which is €175.09 including 22 percent VAT. It is not hidden, but it is written in a place that almost nobody reads.
It makes the first version, and it makes it fast. Then you fix the site yourself, message by message, and every message counts: the Explorer plan includes thirty per month, which are used up even when the response isn't what you wanted. In our test on July 29, 2026, what was shown before payment wasn't a website but a generated image, with garbled words instead of text. The real site arrives after payment, and at that point it works well.
Yes, and that is one of their real strengths: Horizons exports the site code into a zip archive, so there is no platform lock-in. On our service, this option does not exist today: with us, only the domain is registered in the client's name, which they can take with them if they decide to go elsewhere.
The pricing page states 24/7 Italian-language support via chat and email, along with the ability to cancel at any time. A telephone number is not published on the pages we read on July 30, 2026. The stated refund period is thirty days on all plans.
Quattro, e conviene chiederle per iscritto prima di firmare. Il prezzo di rinnovo del dominio, per estensione. Il costo delle caselle di posta dal secondo anno. Il prezzo del termine contrattuale a dodici e a ventiquattro mesi, che nel contenuto della pagina non compare. Il totale e il rinnovo dei due piani cloud più grandi. Su tutto il resto il listino è leggibile, e questo va riconosciuto.
Dipende da una cosa sola, e non è il prezzo: quanto lavoro vuoi tenerti. Con Hostinger spendi molto meno e costruisci tu, testi, foto e aggiornamenti compresi. Con un servizio in abbonamento spendi di più e il lavoro lo fa il fornitore. Il caso peggiore non è spendere troppo, è pagare per anni un piano su cui il sito è rimasto a metà. Se hai voglia di costruirlo, la prima colonna della tabella qui sopra è la scelta giusta e il piano gratuito di Horizons ti dice in mezz'ora se te la senti.
In materiali nostri più vecchi circolano due cifre riferite a Hostinger: 354,75 € netti come listino dal secondo anno e 31,18 € al mese. La prima era un nostro errore di lettura e vale la pena spiegarlo, perché è lo stesso errore che può fare chiunque guardi un carrello di fretta. L'avevamo costruita sommando i prezzi barrati del carrello del 29 luglio 2026: piano 119,88 €, hosting 227,88 €, dominio 6,99 €. Ma quello stesso carrello, sotto il selettore del periodo, scrive "si rinnova dopo 12 mesi al costo di 6,99 €/mese per 12 mesi": il piano rinnova a 83,88 € l'anno, non ai 119,88 € barrati. Avevamo sommato la riga sbagliata.
C'è di più, e ci siamo arrivati solo tornandoci sopra una terza volta. Accanto alle tre voci "gratis per un anno" il carrello ha tre punti interrogativi, e passandoci sopra il puntatore il prezzo del rinnovo compare. Quello dell'hosting dice testualmente: "Hosting is free for the first year. After that, it renews at $203.88/yr and will be billed separately from your Hostinger Horizons plan". Quindi Hostinger il prezzo del secondo anno lo scrive: lo mette sotto il puntatore, mentre nella colonna dei totali resta solo quello del primo. Su telefono un tooltip al passaggio del mouse spesso non si apre nemmeno.
Quel tooltip lo abbiamo letto su un carrello in dollari, sul piano Starter, dove il primo anno di piano costa 167,88 $ netti: aggiungendo i 203,88 $ di hosting il secondo anno parte da 371,76 $, cioè più del doppio, e mancano ancora il dominio, che rinnova genericamente "at the regular price" senza cifra, e le caselle di posta. Le cifre in euro del carrello Explorer non le abbiamo ancora aperte, quindi qui non le scriviamo: quello che vale in ogni valuta è il meccanismo, cioè che il primo anno è un pacchetto e il secondo arriva su due fatture separate. La seconda cifra vecchia, i 31,18 € al mese, non compare in nessuno dei due carrelli: non la usiamo.
Quello che invece quadra al centesimo, e che questa pagina usa, è il primo anno di Horizons Explorer a 102,33 € IVA inclusa, cioè 83,88 € netti più il 22%, con accanto il totale senza sconti che Hostinger stessa indica per lo stesso periodo, 373,20 €. Teniamo questo paragrafo in pagina invece di correggere in silenzio: se chiediamo ai fornitori di scrivere i prezzi in chiaro, il minimo è ammettere quando sbagliamo una somma noi.
Prepariamo il sito della tua attività con i tuoi contenuti veri, le recensioni che i tuoi clienti hanno già lasciato su Google e le fotografie che hai già pubblicato, e ti mandiamo il link. Costa zero, non serve la carta e se non ti convince finisce lì. Il confronto con Hostinger lo fai su due cose che esistono, non su una promessa.
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