65% of the interactions with ChatGPT are of the "search" type. The overlap between the top Google results and the sources cited by the AI has decreased below 20%. If you rank on Google but aren't readable by AI systems, you're losing leads who are searching directly in chatbots.
Three converging trends changing how your customers find information. Ignoring them now costs market share in 12 months.
When a decision-maker searches for "best CRM for a commercial firm," they ask ChatGPT before even asking Google. ChatGPT's answers cite specific sources: either you're there, or you don't exist for that decision-maker.
Over the past 12 months, the overlap has dropped below 20%. AI systems prioritize structure, subject matter authority, and the "answer-first" format—not traditional SEO rankings.
Google AI Overviews and ChatGPT search reduce click-through to websites. Traditional organic traffic is declining; what remains is more valuable (already "informed" users). This should be defended by compensating with AI citations.
E-E-A-T doesn't replace SEO, it extends it. The same technical foundation (fast, accessible, well-structured site) but with different priorities in content creation.
We always start with an AI citation audit: first, we see where you are today, then we build the strategy. No "we'll produce 30 optimized articles and hope.".
Let's test 30-50 real queries from your industry on ChatGPT, Perplexity, Claude, and Google AI. We'll measure where you are cited, who cites the competition, and where there's an opportunity.
Week 1Let's restructure key content in an answer-first format. Extended Schema.org markup, llms.txt, on-site entity consistency.
Weeks 2-4Building verified cross-site citations: industry directories, marketplaces, contributions to authoritative publications. No link farms.
Weeks 4-8Dashboard tracking AI mentions over time, share of voice vs. competitors, and coverage gaps. Monthly reports + iterations.
ContinueTest on 30-50 real industry prompts. Report with current citation rate, gap vs. competitors, and priority opportunities. Free during sales phase.
Restructuring of the 10-30 most strategic pages in an answer-first format. TL;DR, atomic sections, FAQ, primary source for each claim.
Implementation of FAQPage, HowTo, Organization, Product, LocalBusiness, Article with consistent entity IDs across the entire site.
Emergent convention: a file that tells AI models what to index, how to cite you, which pages are authoritative.
Geo-specific pages for AI chatbot visibility in Italian, Swiss-Italian, Swiss-German/French markets.
Monthly AI citation tracking, share of voice, gap. Alert when competitors gain ground. Report sent on the 1st of the month.
Answer Engine Optimization: the discipline that optimizes sites and content to be cited by AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews. It is progressively replacing classic SEO in contexts where users search directly in chatbots.
Open ChatGPT (Search mode) and ask 5-10 "decision-maker" questions about your industry: "what's the best X for Y," "how do I choose Z," "who is the leader in W." See who gets mentioned. If you're not there, we have a free audit that does the same job systematically.
No, never. SEO still produces the majority of traffic for many businesses. But the mix is changing: in 2026-2028, it's worth investing in AEO the portion of new budget that 5 years ago you would have put into SEO content.
Quotes in chatbot: 4-8 weeks after deployment. Stabilization: 3-6 months. Models are retrained periodically and the effect is cumulative: the longer you wait to start, the more expensive it is to catch up.
It works very well in B2B, professional services, software, and niche e-commerce. Less so in pure commodities (where the user doesn't ask for "advice," they buy directly). In highly regulated sectors (medical, financial), extra attention to the accuracy of citations is needed.
We're sending you a 4-6 page report with: tested prompts, who is mentioned, where you are, and which competitors are gaining traction in AI chatbots.
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