AI website builders start from very low figures, and in part that's true. But the price you see is almost always the first year's price, with twelve months paid in advance. Here you'll find the complete breakdowns, taken from the suppliers' records, with the dates of the figures.
Let's take Hostinger Horizons, the most advertised service in Italy right now, on the Explorer plan. The figures are those shown by its checkout on July 29, 2026.
Our prices are VAT exclusive because the service is reserved for those with a VAT number. The Hostinger prices shown at checkout include Italian VAT: to compare them correctly, we have also indicated the net amount. A business with a VAT number can reclaim VAT, so the net amount is what counts: ours is €390 per year, always the same, while with Hostinger the first year is discounted and the renewal price should be read item by item in the tooltips next to the cart.
Do you want the full market picture? Read How much does a website cost in Italy: the real price lists of 14 suppliers, with the cost over two years.
It's the classic hosting mechanism, and anyone who's had a domain knows it well.
In the cart on July 29, 2026, the plan cost €83.88 instead of €119.88, hosting appeared at €0 instead of €227.88, and the domain at €0 instead of €6.99. Email inboxes were listed as free for one year.
The first year costs €102.33, including VAT, and Hostinger lists the total price for the same period without discounts next to it: €373.20. The plan renews at €6.99 per month. Hosting, the domain, and email accounts are free only for the first year, and the renewal price is there—it’s hidden in the question mark next to each item. In a shopping cart priced in dollars, the hosting item states that it renews at $203.88 per year and will be billed separately from the plan. It’s not hidden, but it’s under the cursor, and on a phone, a tooltip often doesn’t appear when you hover over it.
There are no after-sales fees, nor expiring discounts. Domain, hosting, certificate, and updates are included in the fee from the first day to the last.
With AI generators, every request you make consumes a credit, whether you get the right result or not.
The Explorer plan includes 30 messages per month. That sounds like a lot until you try to explain to an AI that red is too bright, that the photo needs to be moved, and that the Saturday time is wrong. Those who already know what to ask use few. Those who experiment run out, and at that point, they buy an extra package.
In public discussions between users, the difference is clear: those who are doing well talk about having another artificial intelligence program write their prompts before pasting them, or about knowing enough HTML to ask for code to be tagged to save credits. Those who lack these skills talk about other things: a site built in two weekends, credits running out, and an additional package bought with regret.
With us, six modifications per year are included. You request them verbally on a form, and we carry them out, usually within five business days. If we make a mistake, we'll redo it, and it won't cost you a credit.
It's the heaviest part, and it doesn't appear on any price list.
On July 29, 2026, we tried two AI website generators, asking for the same website: a beauty salon in Trieste specializing in massages, manicures, and nails. In both cases, the result was visually pleasing and ready in under a minute.
Inside, however, there were three reviews signed with customer names and phrases written by the program, a generic address, a placeholder phone number, a nonexistent Instagram profile, and stock photos taken from an image bank. In one of the two cases, the preview shown before payment wasn't even a website, but a generated image, with misspelled words like "Preneta Ora" and "Massaggi Rilansanti" instead of the real texts.
Placeholders are included, meant to be replaced. The problem is that replacing them is exactly the job you thought you'd avoided, and if you don't do it, you publish reviews that don't exist. For a business, this isn't a cosmetic detail: invented reviews fall under deceptive business practices, and the responsibility for what is published on the site remains with the publisher.
On the website we're preparing, the reviews are the real ones left by your customers on Google, with their names, and the photos are those published on your listing. Not because we're better at writing, but because we start with your data instead of a two-line description.
Not everyone needs what we do, and there's no point in pretending otherwise.
Instead of telling you the difference, we'll show you: we'll set up your business website with your real data and send you the link. It costs nothing and we don't ask for your card.
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