Let's start from the conclusion, which is not in our favor. With SuperSite Easy, Aruba is the most affordable way to be online in Italy: €71.90 net for two years. We cost ten times as much and we don't tell you otherwise, because you just have to look at the table below to see that it's not true. What changes is not the price of the place where the website is hosted: it is who builds it and who keeps it updated. These are two different purchases, and this page is meant to help you understand which of the two you need.
All amounts exclude VAT, because that is how Aruba displays them, always with the "+ VAT" formula. The twenty-four-month column is the sum of the first year plus the renewal: that is the number to compare, not the first-year-only one.
| Piano | First year | At renewal | 24 months | What does it include, from the price list? |
|---|---|---|---|---|
| SuperSite Easy | from €17.90 | from €54.00/year | 71,90 € | 1 domain, DNS management, 5 POP3 email accounts, DV SSL certificate, AI Agent to generate the website, AI chatbot, templates, 200 credits for pay-per-use tools, 20 users |
| SuperSite Professional | from €19.90 | from €109.00/year | 128,90 € | 1 domain, redirect service, 5 POP3 email accounts, DV SSL certificate, e-commerce module, business tools, multilingual website, 500 credits |
Net prices. Promotion conditions recorded on July 30, 2026 on hosting.aruba.it: the promotion is valid until August 5, 2026 exclusively for the first year. Renewals and upgrades from Easy to Professional, which costs €50 plus VAT, are excluded from the promotion.
| Voice | First year | At renewal | Where did we read it |
|---|---|---|---|
| .it domain, with promo | 3,99 € | €11.99/year | offers page, promo until August 5, 2026 |
| .it domain, standard price list without promotions | €11.99/year | €11.99/year | domain price list |
| .com domain, with promo | 4,99 € | €14.99/year | quotes page |
| Basic Linux Hosting, 1 domain and 5 1 GB mailboxes | not detected in promo | €34.99/year | hosting pricing list |
A clarification on "starting from", which is not an empty formula. The price depends on the domain extension. The 54.00 € renewal fee for SuperSite Easy applies to the cheapest group of extensions on the price list, which includes .it, .com, .eu, .net, .es, .name, .de, .org, .co.uk, .org.uk, .us, .edu.it, .gov.it, and geographical extensions. Outside of that group, the renewal fee for Easy increases, up to €409.00 net in the highest price bracket. If your domain is a .it or a .com, which is the normal case for a local business, you are in the basic group and €54.00 is the right amount.
In our survey, it is the highest level of transparency among the Italian suppliers examined, and it is no small detail: it is the difference between knowing and not knowing what you will pay the second year.
On the product page, the price is written like this, on the same line: "€17.90 + VAT / 1st year, renewal from €54.00 + VAT / year". Not in a footnote, not in an attached document: right next to the large number. And the promotion terms state the date the promo ends, on August 5, 2026, and the renewal price of each product.
Why it is remarkable can be understood by looking at what others are doing, without naming names where it is not necessary. In the same survey of July 30, 2026, we found suppliers whose domain renewal price it is not published in any figure, pricing pages where the renewal exists but is on another page that has to be searched for, and a supplier that does not publish no price, neither entry nor renewal fees, and it can only be purchased by speaking with a salesperson on the phone. On this front, Aruba is ahead, and anyone writing a comparison page has a duty to state it.
There is a second merit, and it lies in the contract documents. Article 13.2 of their supply conditions states that the customer, even when he is not a consumer, meaning that even those who purchase with a VAT number may cancel at any time, without penalty and without providing a reason, effective thirty days later and with a refund of the portion corresponding to the unused days. The cancellation form is publicly available for download from the terms page. Among the Italian competitors we examined, this protection is by no means the norm.
They're all written on their pages and in their documents: none of them are hidden. But these are the four that, in our experience, the customer discovers later on, so it's worth reading them first.
SuperSite Easy goes from €17.90 to €54.00 net, which is an increase of 202 percent. Professional goes from €19.90 to €109.00, an increase of 448 percent. This is the standard hosting business model and it is not dishonest, especially since Aruba writes it right next to the price. But if you compare introductory prices, you are comparing promotions, not costs.
The terms state that upon renewal, the price list and other contractual conditions in force at that time will apply. Therefore, the €54.00 is today's figure, not a locked-in rate for the future. This applies to almost the entire market, and it is good to know.
With payment by credit card or PayPal, the service is automatically renewed from year to year, unless cancellation is sent in a manner that provides proof of receipt and with at least fifteen days ' notice prior to the expiration date. Simply removing the credit card is not sufficient; a traceable notification is required. However, the right to cancel without cause under Article 13.2 remains available at any time.
Aruba requests that the bank make the renewal payment seven days before the due date. If payment is not received at least two days before the due date, the contract is automatically terminated: the terms specify that this deadline is non-extendable and essential. If you change your credit card, this is something to keep in mind.
If they were buying the same thing, the choice would already be made and it would be Aruba, by a tenfold margin. Read the table from left to right: the first column is the only one where we win, and it is the price column, where we lose.
| What are you buying | 24 months, net | Who writes the lyrics | Who provides the photos | Who is building the site | Six months later |
|---|---|---|---|---|---|
| Aruba SuperSite Easy the space and the tools | 71,90 € | you | you | you, with the help of their AI Agent for the first version | How did you leave it, if you're not going back there |
| Solucom the finished website | 780 € | us | take from the content you have already published | We, and you see it finished before paying. | updated monthly: schedules and reviews |
Our €780 over twenty-four months is net and includes the launch promo, which on the annual plan waives the €90 setup fee: at full price, the two years come to €870. Alternatively, €39 per month plus a €90 activation fee. Aruba displays its prices with "+ VAT": both columns are therefore net of VAT and comparable.
Aruba describes SuperSite Easy as ""The perfect website builder for beginners who want to create their own website or blog entirely on their own"". It is a correct and honest description of the product: it sells autonomy, not outsourcing. Their price list does not include—and they have never promised—the option "we’ll build the website for you.".
The AI-powered generator moves the boundary, but it doesn't erase it: it makes the first version, and it makes it quickly. What is left for you is the part that really weighs, which is choosing what to say about yourself, writing the texts that matter, finding the right photos, and then coming back to it when the hours change or a new review arrives. In our tests, the automatically generated sites arrived with placeholder content to be replaced: it's not the fault of the tool provider, it's just how these tools work. After all, it's the reason we exist.
So the right question is not "which of the two costs less", because you already know the answer. It is: What time is it there and do you want to spend it like that? If so, the page ends here and ends well. If not, the difference between €71.90 and €780 is the cost of not doing it, and it’s something you can choose to purchase just as you would any other service. The complete overview of the three market segments is in the Page about the cost of a website.
This isn't the courtesy section you put at the bottom to seem balanced. These are six real reasons, and for a portion of the business owners reading this page, they are decisive. If you see yourself in this, buy Aruba: telling you costs us less than selling you something you don't need.
There is no lower figure among the fourteen suppliers we surveyed for getting online with your own domain, five mailboxes, and the security certificate included. Anyone who wants to learn how to use an editor, and maybe gets a taste for it, spends seventy-two euro in two years and ends up with a skill that stays with them. There is nothing we can offer you that is worth more than this, if you are that person.
The renewal rate is listed next to the promotional price, along with the end date of the promotion. You can calculate the cost for the second year before signing up, which is a rare luxury in this market: in our survey, more than one provider does not publish the renewal rate at all, and one does not publish any price.
Cancellation at any time, without penalty and without having to explain why, effective after thirty days and with a refund of the unused portion. This also applies to those who purchase with a VAT number, who in most contracts in this sector are instead left outside of consumer protections. The form can be downloaded from their page, without asking anyone for anything.
The terms page states that phone and ticket support is available twenty-four hours a day, plus real-time chat; on the SuperSite product page, support is stated to be free of charge, with phone, email, and tickets. Everything is in Italian, like the rest of the service. For a business owner who finds their website down at eight in the evening, being able to speak to a person is worth more than any extra feature.
It is the provider that Italian customers cite to us most often, and not by chance: it is large, it is well-known, and it has been on the market for decades. This also means that your accountant, your technician, or the nephew who helps you out already knows how to log into the control panel, and that if one day you want to hand over management to someone else, you can easily find someone who is familiar with it. The continuity of a provider is a value that is only appreciated when it is missing.
Aruba manages its own data centers in Italy and publishes this on its dedicated website: two in Arezzo, one in Bergamo on the outskirts of Milan, and one in Rome, plus one in the Czech Republic. Verified on July 30, 2026 on datacenter.it, which is theirs. For those who have restrictions, or simply a preference for where their customers' data is stored, this is a concrete factor and not just a marketing argument.
Bottom line: If you have the time to do it, Aruba is the right choice and this page helped you choose them. That suits us. We prefer a reader who makes good purchases elsewhere to a customer who realizes after three months that they bought something they didn't need.
There is only one case in which that low figure becomes the worst expense, and it doesn't depend on the product: it depends on how much time you actually have. The worst-case scenario isn't overspending; it's paying a subscription for a website that never went live. The plan bought in March, the afternoon when you choose the colors, and then the real work starts again. In September the domain is yours, the subscription is active, and the page is still the test one.
It is not laziness and it is not inability. A beautician who closes at eight, a plumber who gets back at seven with estimates to do, a nutritionist who has an office to manage: on those evenings they are simply not available, and a website editor, however guided by artificial intelligence, still requires attention and decisions. The real cost in that case is not €71.90: it is €71.90 plus the clients who in those months looked for a business like yours and found another one.
If you recognize yourself in this second description, the question changes: not "how much does the site cost," but How much does it cost not to have it?. It's the only ground on which our price makes sense, and we won't try to move the comparison elsewhere.
With SuperSite Easy, price list recorded on July 30, 2026: from €17.90 net the first year and from €54.00 net per year upon renewal, that is €71.90 net over twenty-four months. With SuperSite Professional: starting from €19.90 for the first year, starting from €109.00 upon renewal, €128.90 for two years. Aruba displays all prices with the "+ VAT" formula, so these are net amounts. The package includes the domain, five mailboxes, and the security certificate. The promotion found was set to expire on August 5, 2026.
Because it depends on the domain extension you choose. The €54.00 renewal fee for SuperSite Easy applies to the cheapest group of extensions, which includes .it, .com, .eu, .net, .es, .name, .de, .org, .co.uk, .org.uk, .us, .edu.it, .gov.it, and geographical ones. Outside of that group, the renewal price goes up, reaching up to €409.00 net for the highest tier on the price list. For a local business with a .it or a .com, the right price is the one for the basic group.
No, and it doesn't claim to: SuperSite is described by them as the sitebuilder for those who want to create their own website "completely independently." There's an AI generator that prepares the first version, and the plans come with credits for pay-as-you-go tools, two hundred on Easy and five hundred on Professional. But the texts, photos, and updates remain yours. It's exactly what the product promises, and it's why it costs so little.
In the SuperSite packages, yes: one domain, five POP3 mailboxes, and the DV SSL certificate, on both plans. If instead you buy them separately, the price list recorded on July 30, 2026, gives the .it domain at €3.99 for the first year on promo and €11.99 per year upon renewal, the .com at €4.99 and then €14.99, and the Basic Linux Hosting package with one domain and five 1 GB mailboxes at €34.99 per year upon renewal. All net prices. We did not record the promotional price of the hosting package, so we are not writing it down.
On price, Aruba wins hands down: €71.90 versus €780 over two years, both net. There is no calculation that flips that ratio, and anyone trying to make you believe otherwise is selling you something. The difference is what you buy. With Aruba you buy the space and the tools, and you build the site yourself. With us, the site is already built when you see it for the first time, we write the texts starting from your public content, and the data that changes—hours and reviews—updates automatically every month. If you have the time to do it, Aruba. If you don't, what you pay extra for is not having to find it. How ours works is explained in the Local Business Service Page.
Two paths, both in their documents. Annual tacit renewal is avoided by sending a notice in a manner that confirms receipt and with at least fifteen days' notice prior to expiration. Alternatively, Article 13.2 allows withdrawal at any time, without penalty and without reason, via registered mail, certified email (PEC), or support ticket: it takes effect after thirty days, with a refund of the pro-rata amount for unused days, and also applies to those who purchase with a VAT number. Keep in mind: Aruba requests payment for the renewal seven days in advance, and if payment is not received within two days before the expiration date, the contract is considered terminated.
Yes, we sell a service that partly competes with SuperSite. That is why the page is written this way: the first sentence says that Aruba costs an order of magnitude less than us, the longest section explains when they are better off, and the comparison is over twenty-four months and not the first year, which is how these calculations are rigged. The figures come from their pages and contractual documents, along with the date of collection: you can reopen them and check. Where we did not collect a data point, we state that instead of estimating it to our advantage.
We prepare your business website with your actual content—the stuff you've already published—and send you the link. It costs zero, no credit card is required, and if you're not convinced, that's it: you buy Aruba and you've spent seventy-two euros instead of seven hundred and eighty, with our blessing. But you get to compare two things that actually exist, rather than a price list and an idea.
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