{"id":177,"date":"2026-06-01T12:39:58","date_gmt":"2026-06-01T12:39:58","guid":{"rendered":"https:\/\/solucom.si\/?p=177"},"modified":"2026-06-02T14:57:03","modified_gmt":"2026-06-02T12:57:03","slug":"structured-data-schema-org","status":"publish","type":"post","link":"https:\/\/solucom.si\/en\/dati-strutturati-schema-org\/","title":{"rendered":"Structured Data and Schema.org: The Language AI Uses to Understand You"},"content":{"rendered":"

Look at any page on your website: it\u2019s perfectly clear to you. There\u2019s the price, there are the hours, there\u2019s a five-star review. The problem is that a search engine or an AI doesn\u2019t \u00absee\u00bb the page like you do: they see a block of text and have to guess<\/em> What does each piece mean? Is that number a price, a time, or a product code? Is that date an event or the publication of the item? structured data<\/strong> they serve precisely to remove the riddle\u2014and today, with AI-generated answers, they count more than ever.<\/p>\n\n

What is structured data and Schema.org<\/h2>\n

structured data are hidden labels in code<\/strong> of the page that tell the machine, explicitly, what is what: \u00abthis is a product\u00bb, \u00abthis is its price\u00bb, \u00abthis is a review with a rating of 4.8 out of 5\u00bb, \u00abthis is a frequently asked question with its answer\u00bb. The visitor does not see them: they work behind the scenes.<\/p>\n

Schema.org<\/strong> It's the shared vocabulary of these labels. It was born in 2011 from an agreement between the major search engines (Google, Bing, Yahoo, then Yandex) precisely to have a common language for describing web content. Translated: it's the standard way you tell machines \u00abhere's what's on this page,\u00bb without them having to interpret. It's usually written in a format called JSON-LD, a small block of code that is added to the page.<\/p>\n\n

A practical example<\/h2>\n

Imagine an event page you're organizing. Without structured data, a search engine would read something like: \u00abConcert in the square July 12th at 9 PM entry 10 euros\u00bb and would have to try to understand what those pieces are on its own.<\/p>\n

With structured data, on the other hand, you are telling them in black and white: type<\/em> Event, name<\/em> = Concert in the square, data<\/em> July 12, Now<\/em> = 21:00, price<\/em> = 10 euro. Result: Google can display your event with the date and price already highlighted in the search results, and an AI answering \u00abwhat events are there in July in the area?\u00bb will have clean information to use. The same applies to a product (price, availability, reviews), a local business (address, hours, phone number), an article (author, date), or a FAQ section.<\/p>\n\n

Where do they add value<\/h2>\n