{"id":171,"date":"2026-06-01T12:39:59","date_gmt":"2026-06-01T12:39:59","guid":{"rendered":"https:\/\/solucom.si\/?p=171"},"modified":"2026-06-02T14:57:03","modified_gmt":"2026-06-02T12:57:03","slug":"i-am-not-able-to-respond-to-that-request","status":"publish","type":"post","link":"https:\/\/solucom.si\/en\/aeo-geo-farti-citare-dalle-ai\/","title":{"rendered":"AEO and GEO: Getting Found (and Cited) by ChatGPT and Google AI"},"content":{"rendered":"<p>An increasingly common scene: someone has a question, opens ChatGPT or types into Google, and reads the answer that appears at the top, generated by AI. They don't scroll through ten links: they read that answer and move on. Now the question you should ask yourself is simple and a little uncomfortable: <strong>When AI responds on a topic in your field, does it cite its sources or not?<\/strong> Because if they don't mention you, for that user, it's as if you don't exist.<\/p>\n<p>It's a new and concrete problem. For years, the goal was to rank at the top of Google search results. Today, above those results, there's often a box that answers the question itself\u2014Google's AI Overviews, answers from ChatGPT, Perplexity, Gemini. Optimizing solely for the tenth position, while users stop at the box at the top, is like having the most beautiful storefront on a street where nobody walks anymore.<\/p>\n\n<h2>What AEO and GEO are, without the jargon<\/h2>\n<p>They are two names for the same underlying idea. <strong>AEO<\/strong> Answer Engine Optimization <strong>Geo<\/strong> (Generative Engine Optimization) means: making sure your company gets <strong>quoted within the AI-generated responses<\/strong>, not just listed among the links.<\/p>\n<p>The difference with classic SEO is in the result you pursue. SEO aims for a <em>position<\/em> among the results and is measured in clicks. The AEO\/GEO aims to become the <em>source<\/em> that AI uses to build its response, and is measured in <strong>quotes and mentions<\/strong>. It is not a trend that replaces SEO: it is an additional plan, which exists on top of good basic SEO.<\/p>\n\n<h2>How does AI choose who to cite?<\/h2>\n<p>No one knows the exact formula, and be wary of anyone who tries to sell it to you. But from industry analyses and indications from the platforms themselves, some fairly solid patterns are emerging:<\/p>\n<ul>\n<li><strong>Answer the question, immediately.<\/strong> Content that provides the answer directly in the first few lines is shared more often than content that beats around the bush for half a page.<\/li>\n<li><strong>Clear structure.<\/strong> Headlines that match real questions, short paragraphs, each with one idea. AI \u00abreads\u00bb ordered content better.<\/li>\n<li><strong>Ultimate language.<\/strong> Clear and verifiable statements are quoted more readily than text full of \u00abmaybes,\u00bb \u00abit depends,\u00bb and \u00abcoulds.\u00bb.<\/li>\n<li><strong>Original data and content.<\/strong> Your numbers, concrete examples, a table, a real-life experience: that's what sets you apart from a thousand identical pages and makes you an interesting source.<\/li>\n<li><strong>Authority on the subject.<\/strong> If your site is already recognized in a particular topic, you have a head start.<\/li>\n<\/ul>\n<p>One useful thing to know: not all platforms behave the same. Google, in its AI responses, tends to cite a lot. <strong>company websites<\/strong> \u2014 so working well on your pages pays off. ChatGPT, on the other hand, often draws from sources like Reddit, Wikipedia, and news outlets, and for professional questions, a profile like LinkedIn carries a lot of weight. In translation: your presence on your site matters <em>and<\/em> Outside.<\/p>\n\n<h2>A practical example<\/h2>\n<p>You run a tax consulting firm. A potential client asks the AI, \u00abHow much does it cost to register for a VAT number, and what taxes do you have to pay in the first year?\u00bb.<\/p>\n<p>If on your site you have a page that <strong>It really answers<\/strong> you're likely to be cited as a source for that question\u2014with a cost range, major items, and an example. If, on the other hand, you only have a \u00abServices\u00bb page that says \u00abcontact us for a personalized quote,\u00bb the AI has nothing to cite: it moves on and cites someone else who provided an answer. The difference isn't advertising budget: it's having written the answer people are looking for, in black and white.<\/p>\n\n<h2>When does it make sense to work on it<\/h2>\n<ul>\n<li>You are in a sector where people <strong>They ask questions before buying.<\/strong>: \u00abhow it works\u00bb, \u00abhow much it costs\u00bb, \u00abwhich one to choose\u00bb.<\/li>\n<li>Hi <strong>true competence<\/strong> to put in black and white: experiences, numbers, concrete cases.<\/li>\n<li>Sell services or products with a <strong>evaluation cycle<\/strong>, where the user gathers information before deciding.<\/li>\n<\/ul>\n<h2>Where to be careful<\/h2>\n<ul>\n<li><strong>Don't control what the AI says.<\/strong> You can increase the chances of being cited, not guarantee it. Anyone promising \u00abfirst place on ChatGPT\u00bb is exaggerating.<\/li>\n<li><strong>Quotes are volatile.<\/strong> They change over time and across platforms. It's an ongoing job, not a switch.<\/li>\n<li><strong>Don't write for machines.<\/strong> The biggest risk is producing\ntexts optimized for AI but boring for people. If a human doesn't find it useful,\nin the long run, it won't work for AI either.<\/li>\n<\/ul>\n\n<h2>Common errors<\/h2>\n<ul>\n<li><strong>Chase tricks.<\/strong> There are no magic shortcuts: there is responding better than others.<\/li>\n<li><strong>Generic content.<\/strong> A page that could be on any website gives AI no reason to cite you specifically.<\/li>\n<li><strong>No structure.<\/strong> Blocks of text without titles or order are difficult for AI to \u00abread.\u00bb.<\/li>\n<li><strong>Ignore the basics.<\/strong> A slow or poorly indexed website starts at a disadvantage. <a href=\"\/en\/core-web-vitals-2026\/\">technical speed<\/a> and i <a href=\"\/en\/structured-data-schema-org\/\">structured data<\/a> help AI understand you.<\/li>\n<\/ul>\n\n<h2>The first, concrete step<\/h2>\n<p>Write the <strong>five questions<\/strong> What are the most common customer questions you get\u2014the real ones you've heard a thousand times? For each one, prepare on your website <strong>Clear and direct answer in the first two or three paragraphs<\/strong> From the page: first answer, then elaborate. No beating around the bush, no \u00abit depends\u00bb as the first sentence. Five good answers done this way are worth more than fifty vague pages, both for people and for the AI reading them.<\/p>\n\n<h2>How do you understand if it's working<\/h2>\n<p>Unlike advertising, there isn't a single dashboard here that tells you, \u00abYou were mentioned ten times today.\u00bb But you can keep an eye on a few concrete signals:<\/p>\n<ul>\n<li><strong>Ask the questions yourself.<\/strong> Once a month, ask the various AIs (ChatGPT, Google, Perplexity) the five key questions in your industry and note: do they cite you? do they cite a competitor? do they cite no one? It's the simplest and most honest test.<\/li>\n<li><strong>Look where the sender is writing from.<\/strong> More and more often, a client will say, \u00abI found you by asking ChatGPT,\u00bb or \u00abGoogle's AI recommended you.\u00bb Ask them about it: that's gold-standard data.<\/li>\n<li><strong>Monitor mentions of the name.<\/strong> Keep track of where your company's name appears online: the more you are mentioned in relevant contexts, the higher the probability that AI will pick you up.<\/li>\n<\/ul>\n<p>They are not perfect numbers, but they are enough to understand the direction. And the direction, at the beginning, matters more than decimal precision: it tells you whether the path you've taken is bringing you closer or not to the answers people are reading.<\/p>\n\n<p>The way people search is changing: more and more often, they get a ready-made answer, built by AI from a few selected sources. To be found today means to be <em>quote<\/em>. You don't need tricks: you need to answer real questions better and more clearly than those around you \u2014 on your website and elsewhere.<\/p>\n\n\n<h2>Frequently Asked Questions<\/h2>\n\n\n<p><strong>Do you want to know if AI quotes you today?<\/strong> Let's do a check: what questions from your sector are answered by AI, who is cited instead of you, and where to intervene first. <a href=\"\/en\/ai-search\/\">Discover how we work on AI visibility<\/a> or <a href=\"\/en\/#contatti\">Write your sector to us<\/a> And let's take a look.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO gets you found among links; AEO and GEO get you cited within ChatGPT and Google AI responses. How they work, a practical example, and the first step to take.<\/p>","protected":false},"author":1,"featured_media":204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"AEO e GEO: come farti citare dalle AI | Solucom","_seopress_titles_desc":"Le persone chiedono alle AI, non solo a Google. 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